Liposuction in social media has affected patients’ attitudes and perceptions with regards to their body and buttock shapes. Over the last 5 years, the Kardashians have transformed the buttock as the primary priority of patients seeking to improve their appearance. The Brazilian buttock lift is now is a universally coined term to describe the surgery of enhancing or augmenting the buttock with fat transfer. Intrinsic to fat transfer is the need to harvest the fat, termed liposuction. Liposuction in social media has been promoted by website platforms such as Instagram. Liposuction as we knew it even 10 years ago has transformed with the advent of ultrasound-assisted liposuction. Ultrasound-assisted liposuction best known under the brand name VASER has raised the bar for liposuction outcomes. Liposuction in social media now demands the creation of masterpieces that benefit from stunning results that boast exaggerated curves and muscle highlights. The old days of merely debulking the body are gone. In our practice, which specializes in high definition body contouring, we now perform more liposuction and Brazilian buttock lifts than breast augmentations.
The most prominent change in 2020 has been the demand for high definition body contouring and buttock appearance optimization. This demand has arisen from constraints placed on clients who have been forbidden to work out due to the Covid-19 breakout. Patients have universally put on extra weight that they wish to have removed. Also, many clients’ jobs have evolved from work to in-house duties as well as others who have been temporarily been placed on furlough. As such, patients have the luxury to undergo cosmetic surgery, i.e. body contouring, performed to lose their Covid weight gain and to heal with appropriate recovery while at home. In summary, liposuction in social media is thriving. Liposuction in social media can be appreciated by viewing #drlaguna on Instagram with over 80k followers added in the last two years. If you are considering a liposuction procedure we urge you to view #drlaguna on Instagram to appreciate the dramatic improvements that you can expect.